Marketing is an interdisciplinary career path in business. A marketing degree can open many doors in a wide range of industries, including advertising, media, and sales activities. The modern marketer understands and influences buyer and seller behavior. Within the socio-economic and political environment, the marketer plans, prices, promotes, and distributes goods and services.
The marketing program is housed in the Jon M. Huntsman School of Business, the oldest business school west of the Mississippi. USU has offered business degrees since 1894 and has long held prestigious accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International and continues to be on the forefront of advanced business education.
Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.
The Jon M. Huntsman School of Business may charge differential tuition for this program. Differential tuition is an added cost per credit for courses in the program. See the last page in the USU Tuition & Fee schedule for more information.
With a degree in marketing, you will be qualified for the following careers:
- Customer relations
- Purchasing and procurement
- Brand management
- Market research
- Product management
- Public relations specialist
- Sales representative
- Investment manager
- Media planner
- Financial services
- Marketing assistant
Career Services provides counseling and information on hundreds of job and internship opportunities and even helps students apply and interview.
Select degrees and programs are not available at all Utah State University locations. Please contact a regional campus advisor to verify program availability.